Targeting the Top 1%: Filling a ₹1.5L Pilates Membership in Gurugram
This boutique studio's core package is priced at ₹1.5 lakh for six months. Standard local-radius targeting would have burned budget on unqualified leads. We built a precision-targeted campaign delivering HNI prospects capable of converting at premium pricing.
Measured across 8 months. Source: Meta Ads Manager and studio CRM booking logs.
Boutique Wellness Gurugram
Where they were stuck
Standard fitness ads target 'Pilates near me', attracting budget-conscious fitness goers who could never afford a ₹1.5L membership. The challenge was ensuring every rupee of ad spend targeted individuals with verified high net worth.
What we set out to do
Fill high-ticket membership waitlists and drive qualified trial visits without diluting brand exclusivity.
How we got there, step by step
HNI & UHNI Targeting
Built audiences around luxury property ownership, international travel, and premium credit card usage signals.
Posh Sector Geo-Fence
Restricted ad delivery strictly to Gurugram's top-tier residential enclaves and golf resort communities.
High-Intent Google Search
Captured searchers looking for 'private Pilates studio' and 'luxury fitness Gurugram'.
Exclusivity Creative
Ad copy emphasized private reformer sessions, expert instructors, and limited studio access.
Seamless Trial Booking
Direct concierge booking via WhatsApp to qualify prospective members on first contact.
The work, in one list
Services used: HNI Behavioral Targeting, Meta Ads, Google Search Ads, Geo-Fencing, Concierge Booking
Standard local ads
Flooded front desk with unqualified 'Pilates near me' inquiries
HNI precision campaign
10–15% lead-to-trial conversion rate at ₹1.5L membership price point
“The team brought surgical precision to our campaign. Instead of flooding us with random inquiries, every lead was someone who could actually afford our membership.”
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