A 12-week LinkedIn outreach plan for an IT services company
Netciples brought us in for website, SEO, social media and LinkedIn outreach. On LinkedIn, we run a 12-week Sales Navigator programme that puts their services in front of the right IT buyers every week.
Measured over the full 12-week programme, 21 Aug to 12 Nov 2026, about 2,160 connection requests. Source: LinkedIn Sales Navigator and the shared lead tracker.
Netciples
Where they were stuck
Netciples had no consistent outbound on LinkedIn and no structured way to track and follow up with interested prospects.
What we set out to do
Reach the right decision makers every week and hand over qualified leads the client can respond to within one business day.
How we got there, step by step
Scope and targeting
Agreed the outreach plan in a signed scope sheet, including a do-not-contact list the client wanted excluded.
Sales Navigator lists
Built filtered prospect lists around the client's ideal buyers.
Weekly outreach
180 personalised connection requests a week, with follow-up messages to everyone who accepts.
Shared lead tracker
Every qualified lead logged in a shared tracker instead of giving the client CRM access.
Weekly tracking
A weekly planned, done and pending log across LinkedIn, SEO, social and website work.
The work, in one list
Services used: LinkedIn outreach, alongside website, SEO/GMB and social media
Outreach process before
Ad-hoc messaging with unmonitored outreach
Structured lead system
180 weekly requests & central live lead tracker
“The weekly cadence kept our pipeline full while allowing our team to focus purely on closing warm technical discussions.”
Need a pipeline like this?
Book a free 30-minute call. We will map your ideal buyer and show you how LinkedIn and email outreach could work for you.