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Cold email outreach that opened new B2B conversations for Aptibit

Aptibit is a Kolkata-based AI and software company that builds custom AI solutions, computer vision systems and enterprise software, and runs its Visylix video intelligence platform. We built a cold email system to open new B2B conversations, from sending domains through to reply handling.

42%
open rate
4.8%
reply rate
12
meetings booked

Measured over 8 weeks across 1,500 verified contacts. Source: the sending tool and the lead tracker.

PROJECT SNAPSHOT

Aptibit

Client
Aptibit
Industry
IT / AI & Software Development
Location
Kolkata, India
Timeline
8 weeks
Services
Domain setup, List building, Copywriting, Sequence management, Reply handling
Platforms
Cold email sending tool, Contact data tool, Google Workspace
Sequence dashboard screenshot with names blurred
01 THE CHALLENGE

Where they were stuck

Aptibit needed to reach corporate technology decision-makers without risking domain reputation or sending generic unverified cold messages.

02 THE GOAL

What we set out to do

Reach CTOs, operations heads and innovation leads who need custom AI or video intelligence, safely and without risking the main domain, and book qualified sales conversations every week.

03 OUR APPROACH

How we got there, step by step

01

Domain and inbox setup

Separate sending domains, SPF, DKIM and DMARC records, and an inbox warm-up before any campaign.

02

List building and verification

Contacts targeted by industry, role and company size, with every email verified before sending.

03

Sequence copywriting

A short multi-step sequence per segment, specific to each buyer's problems.

04

Personalisation at scale

Opening lines tailored to each company.

05

Reply handling and booking

Replies sorted daily, with interested leads booked straight into the sales calendar.

04 WHAT WE DELIVERED

The work, in one list

Services used: Domain setup, list building, copywriting, sequence management, reply handling

check_circleWarmed sending domains
check_circleVerified contact lists
check_circleSegmented email sequences
check_circleDeliverability monitoring
check_circleReply handling process
check_circleWeekly campaign reports
05 BEFORE AND AFTER
BEFORE

Email before

Sending from main domain with high bounce risks

AFTER

New personalised cold email

Dedicated warm sending infra & verified contact lists

WHAT THE CLIENT SAYS
“The cold email pipeline brought high-value enterprise AI inquiries directly into our sales calendar every single week.”
Debasish Roy
Head of AI Engineering, Aptibit

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