Numeric
Building topical authority and organic visibility for a FinTech SaaS competing in a high-density search market.
Invisible in a Competitive SaaS Market
Numeric, a modern accounting automation tool, faced the challenge of attracting qualified CFOs and finance teams in a market dominated by legacy brands. Their organic presence was thin, content lacked subject-matter authority, and they were losing high-value prospects to competitors with stronger search footprints.
Services Delivered
Improved organic presence, stronger topical authority in accounting SaaS, and increased opportunities from search-driven inbound channels.
Our Execution Framework
Analyzed competitor content stacks, keyword gaps, and search intent across accounting queries.
Structured a topical authority map targeting decision-stage and awareness-stage finance content.
Published high-authority articles, glossary pages, and comparison guides bi-weekly.
Promoted content through fintech publications and targeted outreach to build domain authority.
"Our organic traffic was almost zero when we started. Grow 'n' Foster built us a content engine that now consistently brings qualified finance leads without relying entirely on paid channels."