Nova Retail Co.
Driving organic traffic growth and building content authority to reduce paid acquisition dependence.
Over-Reliance on Paid Ads with Thin Organic Presence
Nova Retail Co. was heavily dependent on Meta and Google paid ads for nearly all their traffic. Rising CPMs and increasing competition were eroding margins. They had minimal organic visibility, no content strategy, and no email list worth converting. They needed to build owned channels.
Services Delivered
Higher organic share of traffic, improved keyword rankings, and a growing owned email audience driving repeat revenue.
Our Execution Framework
Identified quick-win category pages, thin content, and keyword opportunities across product catalog.
Created buying guides, gift guides, and comparison content targeting commercial intent searches.
Built welcome series, browse/cart abandonment, and post-purchase flows with segmented lists.
Monthly SEO reporting, content updates, and A/B testing email subject lines and offers.
"We were bleeding money on ads with nothing to show for it long-term. Grow 'n' Foster helped us build real owned assets — SEO and email — that now generate sales without touching ad spend."